NoA (The North Alliance) has taken the decision to merge NoA Connect and Bluebird Medias Swedish branches into a joint company. The merger will further strengthen NoA's position as a leading player in the marketing and communications industry.
This merger is a step in NoA's ambition to offer its clients a broader and more integrated set of services in marketing and communication. The two brands, Bluebird Media and NoA Connect continue to exist under the new company, NoA Connect.
The new NoA Connect consists of three business segments:
Advisory Consulting: NoA Connect's consulting services will offer strategic advice and operational expertise to help clients navigate the rapidly changing digital landscape.
Data & Analytics: NoA Connect will offer expertise in the areas of data collection, analysis, data science & activation.
Performance Marketing: Under the Bluebird Media brand, NoA Connect will deliver performance marketing focusing on increasing online visibility and results.
"We look forward to this exciting merger with NoA Connect. Together we will have an even greater opportunity to drive innovation and deliver comprehensive solutions to our customers", says Magnus Dahlquist, Head of Bluebird Media.
"This is an important step for us, and it will strengthen our ability to offer our customers both strategic and operational expertise. Together we will shape the future of data-driven and automated marketing", adds Jannis Hristofilopoulos, CEO of NoA Connect.
The new company, NoA Connect, will continue the philosophy of NoA and build on the core values of creativity, innovation, and collaboration.